Changing sprites to yours
Images are pretty easy to edit
UI
Select any UI element from the [UI] object on the scene. Then in the Inspector window find the Image component, and in the Source Image box drag/select the desired sprite.
Important!
In order to be able to use an image in the UI, it must be Sprite. To convert the image into a sprite, you need to select it in the project and in the inspector window in the Texture type item select Sprite
Level
The game level is made with the Tile grid system. To work with the level, you will need to open the tile editing window: Window->2D->Tile palette
More details: https://docs.unity3d.com/Manual/class-Tilemap.html